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Blogging for Small Businesses
As part of my work as a Marketing Communications consultant I am often asked about the usefulness of a company blog for a small/medium sized business. The questions usually center around the cost...
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Don’t You Know Who I Think I Am?
Personal Branding was long the preserve of the Hollywood celebrity. To have a personal brand one needed a publicist, a manager, a PR agency and of course the ubiquitous “People”, as in “I’ll have my...
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No Excuses
Some of you will know that I am in the process of challenging myself to make some serious lifestyle changes right now. I am doing a twelve week fitness challenge. You can read about that on my...
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Learning Lessons From Your Clients
One of the biggest challenges anyone working with specialists of any kind has is understanding the answers that they get to questions. Often this is because the question that was asked meant one thing...
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How Working With Your Critics Can Help You
If a business gets big enough it will eventually attract critics. Some people actually view this as a sign of success, after all to attract critics you first have to be noticed. I’d agree with that....
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How Businesses Can Grow in Questionable Niches
Times are tough, so they tell us. The economy is in trouble and we are, for all intents and purposes weathering a depression. That is the word from the media and supposedly from those who know. It is...
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Bloggers & Business:Caution Amateurs At Work
Bloggers & Business This past week I’ve been watching people in the PR/Social Media business take Ketchum the agency of record for Con-Agra and Con-Agra themselves to task over their treatment of...
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3 Things Your Business Should Spend On Before Social Media
I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to...
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